Content Development/Copywriting
If you've seen our portfolio, you know our web site designs are powerful and engaging. A key component to our engaging websites is professionally developed content and messaging.
Writing online is very different from composing content for printed materials. Web surfers tend to scan instead of read, skipping what they perceive to be unnecessary information and hunting for what they really want. It's estimated that 79% of users scan web content. Our content writers have the skills to craft headlines and passages with keywords for search engine optimization (SEO) purposes. But, they remain ultimately focused on developing writing that makes sense for your website and motivates your target market to act.
What our professionally written content means for your website:
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Content writing and messaging that's well-composed and powerful will engage your visitors and keep them on your site. The longer your visitors stay, the greater chance they'll convert into customers.
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Website content that's keyword-smart will help your website get ranked in Google as well as other search engines including Yahoo!, Bing, and more. Think of it this way: If your website is never found, it might as well not exist! For website content writing to assist your website in ranking well, it needs to incorporate SEO copywriting which ensures the best search engine result placement possible.
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Content that's clear and concise, especially technical writing, legal writing, and medical writing, will ensure that your visitors comprehend your products and services.
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Content that's current and kept up-to-date makes a positive statement. Your company image will convey diligence, awareness, and sensitivity to your visitors' needs. Website maintenance is crucial. Our CMS based websites make it easy for you to keep your site content current and relevant.
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Content that's proofread speaks volumes! Grammatical errors, typos, broken links, and pages "under construction" are embarrassing and should be resolved and avoided at all costs prior to making your website live.